Privacy Policy
1. Introduction
Zuma Drinks (“we,” “us,” “our,” or “Company”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.zumadrinks.com (the “Site”), including any other media form, media channel, or mobile website related or connected thereto.
Zuma Drinks is a family-run business based in the United Kingdom, supplying hot chocolates, chais, matchas, sauces, and toppings to coffee shops, baristas, and business owners across the UK and beyond.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using our Site, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
2. Information We Collect
2.1 Information You Provide Directly
We may collect information that you provide directly, including but not limited to:
- Contact information (name, email address, phone number, postal address)
- Product enquiries and feedback
- Subscription information for newsletters or marketing communications
- Order and purchase information (including billing and delivery addresses)
- Business enquiry information for wholesale or trade partnership opportunities
- User preferences and communication preferences
This information is typically collected through contact forms, newsletter sign-ups, product enquiry forms, and customer communications.
2.2 Information Collected Automatically
When you visit our Site, we may automatically collect certain information about your device and usage patterns, including:
- IP address and device information
- Browser type and version
- Pages visited and time spent on pages
- Referring website or page
- Cookies and similar tracking technologies
- General geographic location based on IP address
- Device identifiers
This information helps us understand how visitors use our Site and allows us to improve our website functionality and user experience.
2.3 Third-Party Information
We may receive information about you from third parties, including payment processors, analytics providers, and hosting services. This information may be combined with other information we collect to improve our services
3. How We Use Your Information
We use the information we collect for various purposes, including:
- Processing and fulfilling customer orders and trade enquiries
- Sending transactional emails (order confirmations, delivery updates)
- Sending marketing communications and newsletters (with your consent)
- Responding to your enquiries and customer service requests
- Improving and enhancing our website and services
- Analysing usage patterns and site performance
- Preventing fraud and ensuring security
- Complying with legal obligations
- Contacting you about product updates, new launches, special offers, and promotions
- Creating a personalised browsing experience
We will not use your information for purposes materially different from those outlined in this Privacy Policy without obtaining your prior consent.
4. Legal Basis for Processing (UK GDPR)
If you are located in the United Kingdom or the European Economic Area (EEA), we process your personal data based on the following legal grounds:
- Consent: Where you have explicitly consented to the processing
- Contract: Where processing is necessary to perform a contract with you
- Legal Obligation: Where we are required by law to process your data
- Legitimate Interests: Where we have legitimate business interests in processing your data
We will not process your data based on legitimate interests if your fundamental rights override those interests.
5. Disclosure of Your Information
5.1 Service Providers
We may share your information with third-party service providers who perform services on our behalf, such as:
- Payment processors and financial institutions
- Email service providers
- Web hosting and cloud storage providers
- Analytics and marketing platforms (e.g., Google Analytics, Meta)
- Customer relationship and support platforms
- Shipping and logistics providers
We require these service providers to maintain the confidentiality and security of your information and to use it only for the purposes we specify.
5.2 Legal Requirements
We may disclose your information when required by law, such as in response to court orders, subpoenas, or government requests. We may also disclose information when we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Zuma Drinks, our users, or the public.
5.3 Business Transfers
If we are involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.
5.4 No Sale of Personal Information
We do not sell or rent your personal information to third parties for their marketing purposes.
6. Cookies and Tracking Technologies
6.1 What Are Cookies?
Cookies are small data files stored on your device that help us recognise you and enhance your experience. We use both session-based and persistent cookies.
6.2 Types of Cookies We Use
We use the following types of cookies:
- Essential cookies: Required for basic site functionality
- Analytics cookies: Help us understand site usage patterns
- Marketing cookies: Used for advertising and promotional purposes
- Preference cookies: Remember your settings and preferences
6.3 Managing Cookies
You can control cookies through your browser settings and may refuse or delete cookies. However, disabling certain cookies may affect the functionality of our Site. Most browsers provide instructions on how to manage cookies in their help menus.
Essential & Functional Cookies
These cookies are necessary for the website to function correctly or to remember your basic preferences.| Cookie Name | Source | Purpose |
|---|---|---|
| wordpress_test_cookie | Zuma Drinks (WordPress) | Tests whether cookies are enabled in your browser before you log in. |
| wp_lang | Zuma Drinks (WordPress) | Remembers your language preference in the WordPress admin area. |
| _lscache_vary | Zuma Drinks (LiteSpeed Cache) | Used by the site’s caching plugin to serve the correct cached version of pages based on user type. |
| cmplz_consented_services cmplz_policy_id cmplz_marketing cmplz_statistics cmplz_preferences cmplz_functional cmplz_banner-status | Complianz (Cookie Consent) | Stores your cookie consent choices and the current policy version so the banner is not shown again unnecessarily. Retained for 365 days. |
Analytics & Performance
These cookies track how you interact with the site so we can improve the user experience.| Cookie Name | Source | Purpose |
|---|---|---|
| _ga / _gid | Google Analytics | Used to distinguish users and track session statistics across the site. |
| _gat_gtag_UA_* | Google Analytics | Used to throttle request rates and limit data collection on high-traffic pages. Expires after 1 minute. |
| _gcl_au | Google (Ads Conversion) | Used by Google AdSense to track the effectiveness of advertising across websites. |
| _hjSession_3180556 _hjSessionUser_3180556 hjViewportId hjActiveViewportIds | Hotjar | Analyses user behaviour such as clicks, scrolls, and heatmaps to help improve the site experience. |
Advertising & Marketing
These cookies are used to track visitors across websites to deliver relevant content and advertisements.| Cookie Name | Source | Purpose |
|---|---|---|
| _fbp | Facebook / Meta | Used by Facebook to deliver and track the performance of advertisement products across websites. |
| lastExternalReferrer lastExternalReferrerTime | Meta (Facebook Pixel) | Detects how a visitor reached the site by recording the last external URL they came from. |
| hubspotutk __hstc __hssrc __hssc | HubSpot | Used for email marketing tracking and to manage visitor identity and session data across HubSpot-powered forms and communications. |
| WI_FREQUENCY_116615664078 | Zoho / SalesIQ | Controls how frequently marketing pop-ups or chat prompts are displayed to a visitor. |
Functional & Third-Party Services
These cookies are set by third-party tools integrated into the site to provide additional functionality.| Cookie Name | Source | Purpose |
|---|---|---|
| siqlsdb loglevel utsdb beyondthebean6480-_zldp | Zoho SalesIQ | Support and live chat session cookies used to maintain chat connectivity and identify returning visitors to the support widget. |
7. Data Security
We implement appropriate technical, administrative, and physical security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
You are responsible for maintaining the confidentiality of any passwords or access credentials associated with your account.
8. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable law. The retention period depends on the context of processing and our legal obligations:
- Contact information: Retained while we have an active business relationship or for marketing purposes (unless you opt out)
- Transaction information: Retained for at least 7 years for tax and legal compliance purposes
- Website usage data: Typically retained for 24 months
- Marketing communications: Retained until you unsubscribe or request deletion
After the retention period, we securely delete or anonymise your information unless we are required by law to retain it.
9. Your Privacy Rights
9.1 Right to Access
You have the right to request confirmation of whether we hold personal information about you and to obtain a copy of that information. You can make this request by contacting us at hello@zumadrinks.com.
9.2 Right to Rectification
You have the right to request correction of inaccurate or incomplete personal information. We will make reasonable efforts to correct any information you identify as inaccurate.
9.3 Right to Erasure
You have the right to request deletion of your personal information, subject to certain exceptions. We will comply with deletion requests unless we have a legal obligation to retain the information.
9.4 Right to Restrict Processing
You may request that we restrict the processing of your personal information in certain circumstances, such as if you dispute the accuracy of the data.
9.5 Right to Object
You have the right to object to processing of your personal information for marketing purposes or based on legitimate interests. You can opt out of marketing communications at any time by clicking the unsubscribe link in any email or contacting us directly.
9.6 Right to Data Portability
Where processing is based on your consent or a contract, you have the right to receive your personal data in a structured, commonly used, and machine-readable format.
10. Third-Party Links and Services
Our Site may contain links to third-party websites and services that are not operated by Zuma Drinks. This Privacy Policy does not apply to third-party websites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services before providing your personal information.
11. Children’s Privacy
Our Site is intended for use by adults and trade customers only. We do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal information, we will promptly delete such information. If you are a parent or guardian and believe your child has provided information to our Site, please contact us immediately at hello@zumadrinks.com.
12. International Data Transfers
Zuma Drinks is based in the United Kingdom. If you are accessing our Site from outside the UK, your information may be transferred to, stored in, and processed in the UK. Some of our third-party service providers may operate in other countries. These countries may have different data protection laws than your country of residence.
We will implement appropriate safeguards, such as Standard Contractual Clauses, to protect your information during any international transfers.
13. Contact Information
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Zuma Drinks
Bristol, United Kingdom
Email: hello@zumadrinks.com
Phone: +44 (0) 117 953 3522
Website: www.zumadrinks.com
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated Privacy Policy on our Site with a new “Effective Date.” Your continued use of our Site following the posting of changes constitutes your acceptance of those changes.
15. Jurisdiction and Governing Law
This Privacy Policy is governed by the laws of England and Wales and the United Kingdom, including the Data Protection Act 2018 and the UK GDPR. Any disputes arising from this Privacy Policy will be subject to the exclusive jurisdiction of the courts of England and Wales.
If you are located in the EEA and have concerns about our data processing practices, you also have the right to lodge a complaint with your local supervisory authority. In the UK, this is the Information Commissioner’s Office (ICO) at www.ico.org.uk.
16. Acknowledgment
By using the Zuma Drinks website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with any part of this policy, you should not use our Site.
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Last Updated: March 25, 2026
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